Development of a communication strategy
We developed a new communication strategy for the company to unify, facilitate and streamline interaction with its insurance brokers.
Roles and team:
  • Project Management / Strategic Design: Miguel Melgarejo
  • Innovation Strategist: Valentina Abalzati
  • Strategic Design: Lucy Cruz
  • Deliverables:
  • Diagnosis of the current communication status, perception and wishes of the insurance agents towards GMX
  • Recommendations for the improvement of the relation with the insurance agents
  • Strategy, processes and multi-area development roadmap for the generation of a new communication and relationship system between GMX and their insurance agents
  • GMX Seguros approached Cirklo with the need to create a better experience for their brokers regarding the dynamics of communication with the company; the goal was to strengthen the loyalty to the insurance company and thereby, increase the business volume.

    Through in-depth interviews and joint work sessions, we gained a deep understanding of the company’s various communication needs and its agents. We mapped the current communication processes and identified different profiles in the decision and use of certain communication tactics.

    We established criteria to classify the different messages of the company and specific strategies for the short, medium and long-term implementation of each one.

    Cirklo has been a great strategic partner who has helped us find new development opportunities to have better communication with insurance brokers. They’ve always focused on finding practical solutions that are easy to implement.“.

    Raúl Tapia
    New Business Manager – GMX
    Other projects

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