OXXO REOP approached Cirklo with the need to redesign its recruitment process in order to cover the large number of job vacancies and increase the attraction and retention of talent.
In order to achieve this result, we conducted extensive field research, tagging along with recruiters to experience the recruitment process firsthand and to better understand the characteristics of each city, the local initiatives, communication materials, culture and tools. In addition to this research, we had a session with the recruitment leaders to identify the challenges, incentives and opportunities for improvement.
We analyzed these findings to comprehensively redesign the new recruitment process based on empathy with the user and the digitalization of processes, providing human-level benefits such as satisfaction and empowerment, reducing time, and optimizing the value of interactions.
“Cirklo is a great ally. Not only do they reflect complex processes in a simple manner, but they’re always empathetic and flexible with us; I really liked the follow-up and support they gave us for internal sales.”